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SEO TIP: Major search engines like Google do look at your html h1 tags as with higher importance than regular text. Remember your keywords again and make use of your keywords in html h1 tags if they are appropriate for that paragraph or page. Some SEO Books will tell you that some search engines only look at the first 500 words on each web page so make sure your first 500 words are the most important ones containing your keywords. Make sure ever one of your web pages has an h1 header html tag. Even your page has lots of content the look to using h2 headers also.