Our research shows a lot of web sites are missing information that major search engines use in their rankings. For example the TITLE html tag is one of the most important tags you need in your web page. Search Engine Optimization (SEO) focuses on having your web site fine tunned so it can be analyzed properly by the major search engines like Google, Yahoo, Bing, etc.
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SEO TIP: Google Analytics is free (you can google it to set up your account and learn how to add extra tracking code to your web pages). It can really will help you find out more about why Google is ranking you they way they do and who is visiting your site. Google Analytics shows you how long an average user (time wise) is on the pages of your web site. The longer the better as Google sees that longer time meaning you are adding quality information or value to the internet so that users would want to stay on your site long. Google Analytics also shows you where the users are coming from and what keywords they are using to find you. Of course the number of unique visitors is excellent information as this filters out the robots that are often added in other hit counter tools like the webalizer.